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The year is 1947. A man sketches the silhouette of a car in the sand of a Welsh beach. That car is the Land Rover. Tough, intrepid, it goes on to change history, mastering all manner of terrain and capturing hearts around the world.

Decades of innovation have taken us Above and Beyond. We’ve navigated uncharted territory with a firm grasp of where we started – the unique marriage of capability and composure, which distinguishes every vehicle bearing the Land Rover badge.

OUR HERITAGE

In creating a vehicle that inspired total confidence whatever the terrain, we ushered in a new generation of adventurers.

OUR CRAFT

Go behind the scenes to see our accomplished craftsmen – both technological and traditional – delight in detail and bring the Land Rover to life.

OUR ADVENTURES

Our record-breaking expeditions demonstrate that if you’re driving into the unknown, only a Land Rover will do.

OUR FUTURE

Journeys into undiscovered territory are always exciting, and the future is no different. We see innovation as our way of mapping the terrain of tomorrow.

Maurice Wilks: Land Rover’s vehicle designers

ORIGIN OF THE SPECIES

Maurice Wilks was Land Rover’s first innovator. His son recounts his legacy

OUR HERITAGE

OUR HERITAGE

THE IMPOSSIBLE JOURNEY

Something about Land Rover makes the adventurous attempt the seemingly impossible. Follow the daredevils of the 1955 First Overland Expedition from London to Singapore.

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Marilyn Monroe on a 4x4

DRIVING ICONS

Icons aren’t born overnight. They earn their stripes the long way. Some of the most famous Land Rover drivers know this first-hand. We’re proud to have been part of their journeys…

LAND ROVER E-CAPABILITY TECHNOLOGIES

Land Rover have been focused on making our vehicles as efficient as possible, we have a strong history of efficient technologies: from active suspension lowering to intelligent stop-start.

Our current vehicles continue this journey with innovative technologies including lightweight electronic power steering, aluminium body structures, and our new Ingenium engines.

To identify new efficient E-Capability models, we are offering new E-Capability specifications signposted with blue lettering on the rear of the vehicle. Offering low running costs and class leading CO2 - Range Rover Evoque from 109g/km, and Discovery Sport from 123g/km.

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OPERATING RESPONSIBILITY IS KEY FOR SUSTAINABLE BUSINESS

We have ambitious plans for the future. We also recognise that we operate in a resource-constrained world. So we are evolving our business to adapt to these challenges, nurturing the resources and communities on which we depend.

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